PANTONE
Social Behaviour Analysis - Case study
Project duration - 3 weeks
Location - Ahmedabad, India
Abstract
There are various environmental problems in the world. A few of the essential needs that make it possible for humans to survive are healthy soil, fresh and clean water, clean air, and a sustainable ecosystem.
A clean and healthy environment is a fundamental human right since it is essential to everyone's health and well-being. No one should have to endure the negative consequences of pollution and contamination on their health because everyone deserves to live in a safe and clean environment.
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Motive​
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There are many bad habits that societies have adopted over the years. One of the worst is the way we treat our environment. We have become a throw-away society, discarding things without a thought for the consequences. The aim of this project is to study the small part of these bigger consequences.
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Research
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In a Country where chewing tobacco addiction is a huge problem, it is followed by the problem of spit stains on walls and tiles. As of now no particular solution addressing this problem specifically has been devised, only water and different detergents were used widely which were not much effective.
The indirect social and economic damage caused by the consumption, and waste generated by tobacco products have a huge impact on our environment.
This is very little attempt to understand the relationship between tobacco and the environment.
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Historical and sociocultural overview of smokeless tobacco in India
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Originating in the americas, tobacco came to India through Portuguese traders in the early 1600s. Tobacco was introduced first among the nobility and soon became popular among the common people. For millennia, betel quid(pan) chewing was socially accepted practice and a part of culture and religious customs. Soon after tobacco arrived in India, it was added as an ingredient in betel quid, and this combination is still widely used. Tobacco has been an important cash crop since the early 1600s and an important item of trade both domestically and internationally.
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Don’t chew, don’t spit!
The habit of Pan masala (chewing tobacco) is hazardous to the society and the environment. Chewing tobacco and pan stimulates a desire to spit; this is a behaviour that has been seen in South Asia and the majority of Indian locations predominantly in the Northern region.
It is the old bad habit and one of the pan-Indian penchant. Pan masala chewing and spitting in public places makes the area filthy and makes others feel repulsed.
This overview aims to document the scenario in a controlled time & location and ultimately address the environmental consequences of the post-consumption of chewing tobacco.
It was documented for a period of 3 weeks in a city called Ahmedabad, in the North-west part of India.
Chewing paan and gutka and then spitting it almost anywhere, be it a government setting or public toilets, walls, roads, or even a cinema hall, is not an uncommon sight.
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Spitting and public spitting are ubiquitous. However, the prevalence of these spitting behaviour patterns, and public spitting, in particular, is unclear. Public spitting is widespread enough to meet the eyes of policymakers; relevant restrictions are already in place in various parts of the world, reflecting the seriousness of public spitting. Over time, as the knowledge about infectious diseases progressed, spitting has been acknowledged as a means of infection transmission, and public health awareness campaigns too followed.
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How do we eradicate this public menace?
One way is by launching an awareness campaign about this dirty habit of chewing and spitting. Another would be to teach our students in schools and colleges about this menace. A law should be passed to fine People found spitting in public places. It pollutes our towns, villages and markets, causes harm to others, and damages our own bodies, leading to dreaded diseases like cancer.
Approach
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I intended to do a different kind of research on people after the observation face appeared. I have placed the white paper with adhesive taps in several locations in an effort to determine how people would respond to it.
As soon as the people became aware of the noticeable modifications to the walls, some of them were removed and destroyed, and the other ones were similarly ruined with spit.
Public spitting is ubiquitous. However, the prevalence of these spitting behaviour patterns is unclear. Public spitting is prevalent enough for legislators to notice it; as a result, appropriate prohibitions have already been put in place in a number of locations throughout the world, demonstrating how important it is. Spitting has been recognized as a method of illness transmission as our understanding of infectious diseases has advanced, and public health awareness has increased.
Approach 2
I've switched to my second strategy, that I've placed warning stickers throughout the place such as a "no spitting" one as well as other pictorial and iconographic ones. I want to see how people respond to these.
This time, I tried stickers because in the last approach the white paper was easily removed by people themselves.
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There should be awareness from the governments as well as society to stop such trends of dirtying public places. It affects society in many ways such as environmental pollution and also unhygienic environment marks society in a special way. Such areas are turning out to be places that even tourists hesitate to groom.
By defiling and spitting in public places, such persons destroy society and their surroundings. It can be prevented to some extent if proper notifications and strict guidelines are implemented. My second approach seemed to bring some measure of resolution. The sticker appeared to stay in place exactly where the sticker was placed and didn't smudge too much.